INFOMERCIAL FULFILLMENT - CONTINUITY PROGRAMS

Continuity program is defined as an infomercial offer involving systematically- scheduled purchases over time of a set of products or of product replenishments. Traditional sales offers that offer a single selling opportunity while with a good continuity programs you make a sales pitch once but continue to sell to the same customer.

Moulton offers infomercial marketers a program that controls and coordinates an effective continuity program by:

• making customers aware of continuity opportunities they may not know exist
  
• monitoring inventory control - being certain the appropriate merchandise is currently in stock
  
• maintaining billing accuracy, including credit card processing and current status
  
• offering shipping that is accurate with up to date address information
  

A well positioned continuity program can enhance the financial success of an infomercial campaign. If the continuity program is well managed it can provide a steady income stream that can continue for many months.